Brooke Salvaggio

Co-Founder, URBAVORE Urban Farm

Brooke Salvaggio is an organic farmer and food activist in Kansas City, Mo. She is the co-founder of URBAVORE Urban Farm - a thriving organic farmstead in the midst of a city neighborhood that produces gourmet vegetables, specialty fruits and free-range eggs.  It is Brooke's passion to feed people in a righteous and ethical manner while setting a precedent for urban sustainability.

What makes Kansas City a great place for creativity and innovation?
Kansas City is down to earth. It's the kind of place where you can find a true sense of self.  A lack of cultural pretentiousness leaves more room for honest innovation and uninhibited creativity.

When and where are you happiest?
I am happiest on my farm, down on my hands and knees, soaking up the glorious urban soil.

What is your favorite place in Kansas City?
My favorite place is the historic City Market on Saturday mornings where I sell homegrown produce amongst a hodge podge of farmers, wholesalers, artisans and musicians. As one of the largest Farmers' Markets in the Midwest, the City Market celebrates diversity in many forms and flavors. People of all classes and cultures come together to create an enriching experience amidst the hustle and bustle of local commerce.

Where's your favorite place outside of Kansas City?
My favorite place outside of Kansas City is San Francisco. It is there that I was introduced to sustainable farming and organic food. My experience living in the Bay Area shaped my passion towards an "enlightened food culture" and inspired me to plant the seeds of food awareness and urban agriculture here in Kansas City.

What's your most treasured personal possession?
My most treasured possession is my soil. I have 13 acres of this life-giving substance right here in the city just five miles east of the Country Club Plaza. It is this very soil that feeds me, my family and thousands of Kansas Citians season after season.

Who's your favorite fictional hero?
My favorite fictional hero is The Lorax created by the acclaimed Dr. Seuss. In my opinion, there is no other character in history who serves as a better advocate for "going green." This bearded critter warned millions of children and adults about the dangers of mistreating the environment before environmental consciousness was even "cool." The Lorax was a great influence on me as a child and today my entire life is dedicated to land stewardship.

Who do you most admire in real-life?
As cheesy as it sounds, I most admire my husband. He's the only other person I know who would work as hard as I do, day in and day out, in the name of Good Food.




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