Lisa Graves, Associate Director of Loyalty Strategy, DEG

Consumers have the power in their brand relationships and have set a high bar. To meet their needs, brands must look past the next purchase, connect on a human level, and align with their values to engender true loyalty. DEG will share strategies for leveraging emotional loyalty and building long-lasting relationships using more than points.

Learn from industry expert, Dr. Lee Stuart, as he reveals business tips, tactics and tools you can put into action right away.

This new series covers timely topics to help today’s professionals in this new normal, as well as advice on timeless subjects such as organizational culture and change management, emotional intelligence, the art of listening, time management tricks and much more.

Almost all businesses have been affected by COVID-19, but for small and midsize businesses the impact has been all the more acute. Many companies are finding themselves cash strapped, and more than half say their ability to run their business has been impacted*.

With the economic forecast uncertain, it can be difficult to plan and strategize. But there are steps business owners can take right now that could not only preserve, but strengthen their business for the future.

This panel discussion will include:

• Leadership strategies to keep your employees engaged, while managing costs and cash flow
• Information on relief programs
• How to balance long-term strategies with immediate business needs