As we begin to lift shelter-in-place mandates, there are still unanswered questions and businesses struggling with how to adapt. One of the biggest concerns is how people will feel safe again. How will we ever feel comfortable attending a Chiefs game again? Going back to work? Traveling? The AEC community will play a pivotal role in gaining consumer confidence, not only by making changes to our buildings, but also in educating the public. Fortunately, KC is a hotbed of the world’s most respected engineering, architecture, design, and construction companies. This panel of thought leaders will share how building design can address consumer fear in three areas: social distancing, infection control through building systems, and operational tactics for a phased and secure return.

Time: 3:00 p.m.
Location: Webinar

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Shar VanBoskirk, Vice President and Principal Analyst, Forrester
Tony Toubia, Director of Relationship Marketing, DEG

Consumers expect brands to put their needs and wants first in every situation. Yet many brands are still falling behind in their ability to meet this expectation. DEG and Forrester will share how brands can create a customer-centric marketing program that strengthens consumer relationships and drives business growth.

Time: 12:00 p.m. 
Location: Webinar

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Leading an organization during times of crisis can be overwhelming. Executives must keep things simple through strategies to: Analyze, Involve, and Move and Manage. Analyze: Effective action plans need to be based on information and figuring out the problems that we need to solve, or prevent. Involve: While you may need to make the final call, seek input and buy-in from key stakeholders. Move and manage: After sufficient analysis and involvement, it is important to take timely action, keep the organization moving, and manage the moving parts. Leading in crisis requires an intentional, strategic approach based on the best ideas that social science has to offer.

Time: 12:00-1:00 p.m.
Location: Webinar

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