Matt and Emily Baldwin are co-founders, owners and designers of Baldwin Denim and Standard Style boutiques. This power couple put Kansas City on the national fashion radar with coverage in Vogue, WWD, GQ, Harper’s Bazaar, Vanity Fair, Bloomberg Businessweek, Men's Journal, InStyle, Men's Health and more. Esquire magazine even declared Baldwin brand to be “The Best Damn Denim. Period.” in 2015. The Baldwin line rolled out in 2007 with men's jeans. In 2008 Baldwin men's jeans were flying off racks in New York City and Los Angeles. This luxury brand, now expanded into a full line (men's shirts, jackets, trousers, accessories - including KC hats seen worn by celebrities such as Olivia Wilde - women's apparel and children's jeans) is a unique blend of modern design and functionality.