ThinkKC is KCADC's national marketing and branding campaign. It positions Greater Kansas City as the preeminent location of choice for growing corporations.
KCADC is promoting KC as a great place to work and live. We're also solidifying relationships with real estate developers and site consultants through hosting events, direct marketing and industry trade shows.The goal of ThinkKC is to raise the region’s profile among top business decision makers, upgrade our national image, and present our region as a top U.S. city to attract companies, jobs and new residents.
OneKC, KCADC's regional unity campaign, symbolizes the cohesiveness of the entire KC metro area – the economic, social and cultural interdependence between our two states, 18 counties and 50-plus communities.
The overall message of the OneKC campaign is simply, "we are one." Our goal is to create a competitive advantage for the KC region in the race for new jobs, investment and tax base. Our business strategy is to create a seamless, unified "metro product" for corporate decision makers, site consultants and real estate influencers.By creating a regional mind set, we increase our chances for new investment and in attaining the top-tier image KC deserves.The OneKC mindset reminds us that we all benefit from each city's unique success. It provides KC residents with a unified sense of place and pride.
Everyday our region competes against other major metros. We compete for new corporate investments, new jobs and talented people.
As OneKC we can compete and win.
As a unified force, we have one of the most diverse and attractive portfolios in the nation.
When KCADC was created Don Hall and Henry Bloch, leaders of two of the region’s most powerful and prestigious corporations and two of the nation’s most recognized brands, believed to compete on a national level, we must present our business environment as a region, not individual communities.
Their vision set a precedent in economic development. But, more importantly it put Kansas City in the game to win more than 500 companies and more than 50,000 direct jobs.
The goal of OneKC is to continue to strengthen that vision and ensure our region remains a top contender for companies looking to expand or relocate.