Hallmark Cards, Inc.
Inc., founded in 1910 by Joyce C. Hall, is known throughout the world for its
greeting cards, related personal expression products, and television's most
honored and enduring dramatic series, the Hallmark Hall of Fame. Its Binney
& Smith subsidiary, maker of Crayola®
crayons and markers, is the leading producer of art materials for children and
creative staff is made up of around 800 artists, designers, stylists, writers,
editors and photographers. Together they generate more than 23,000 new and
redesigned greeting cards and related products per year. Hallmark personal
expression products are found in more than 42,000 retail outlets domestically,
which includes 4,500 Hallmark Gold Crown®
stores - the second largest specialty retail network in the United States. The
company publishes products in 30 languages and distributes them in more than 100
countries through a multi-national strategy.
to enrich people's lives and enhance their relationships. Beyond products and
services, the company funds the Hallmark Corporate Foundation, which benefits
human service, education, health and arts organizations in Kansas City and in
each of the communities in which Hallmark operates.